Sachin to endorse castrol

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India senior batsman Sachin Tendulkar has signed a two year deal with Castrol as their brand ambassador.

"I am really excited about this partnership with Castrol since they are one of the world's great brands and have the same passion for performance that I have on the field,"  Sachin said.

"Their oils are known for consistently delivering under extreme pressure situations, again something I am quite familiar with. I am also very passionate about motorsport with which Castrol has been associated for over a century. So to me, this partnership seems to be the perfect fit," he added.

Sachin joins an illustrious list of Castrol Brand Ambassadors who over the years have included legends such as Cristiano Ronaldo, David Beckham, Rahul Dravid and Adam Gilchrist.

Sachin will be the face of Castrol cricket initiatives that will revolve around the passion, innovation and technology that go behind delivering "Winning Performances" as well as promoting Castrol's leading brands like Castrol Power1, Activ and GTX.

Sachin will win world cup for India

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Kapil, India's only World Cup winning skipper, said that if not for injury, Tendulkar will be a great asset to the Indian team in the mega-event.

"I feel talking about Sachin (Tendulkar) is an insult to him. He is such an important personal not only for India but for the world cricket. His performance gives strength to the team. He brings in abundance of experience in the team," Kapil said during a promotional event for the 2011 World Cup here on Thursday.

"Sachin is one player who brings crowd on to the ground. People say it is his last World Cup but I don't believe in this. We might see him play the next World Cup also. I feel until and unless he wins the trophy, he won't go," added India's 1983 World Cup-winning captain.

Since making his debut way back in 1989, Tendulkar has so far featured in five World Cups for India but the trophy has eluded him on all occasions with the closest being a runners-up finish in the 2003 edition of the tournament in South Africa.

And with age not on Tendulkar's side, next year's mega-event in the sub-continent might be his last World Cup.

And legendary West Indian Sir Vivian Richards said that the World Cup trophy would be the fitting farewell to the iconic batsman.

"That (the World Cup trophy) would be the icing on the cake for the man (Tendulkar)," Richards said.

Read more at: http://cricket.ndtv.com/storypage.aspx?id=SPOEN20100162729&nid=71599&cp

Sachin nominated for laureus world sportsman award

India’s cricketing maestro Sachin Tendulkar is set to compete with the likes of FIFA’s world footballer of the year Lionel Messi, tennis sensation Rafael Nadal and newly crowned Formula One champion Sebastian Vettel for the 2011 Laureus World Sportsman award.

Tendulkar, who was recently named the ICC Player of the Year, will also compete with the likes of Sri Lanka’s spin king Muttiah Muralitharan and footballers like Diego Forlan and Andres Iniesta, who both had an outstanding World Cup representing their respective nations, for the individual award of sporting excellence.

Does Tendulkar merit the award ahead of his competition? I think so.

The man like a fine wine keeps getting better with age, and at the age of 37 is having one of his best years in his cricketing career, which has stretched a little over two decades.

Tendulkar has been in sublime form, scoring consistently well throughout the year. In February this year, he became the first cricketer to score a double century in an ODI, hitting an unbeaten 200 against South Africa.

He then went on to complete 14,000 runs in Test cricket later in the year and score his 49th Test century, surpassing his own records at both instances. And he achieved all this despite some people expecting him to hang up his boots and doubting his ability to carry on carrying Indian cricket on his shoulders like he has in the past, like he has been doing all these years.

Sachin modern bradman says lara

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Lara, himself a legendary left-handed batsman from the Caribbean, said what astonishes him the most about Tendulkar is his longevity.

“I don’t think there is any race. Both are great players", Lara said in a question comparing Sachin Tendulkar with Ricky Ponting. "Tendulkar has shown the world what he is capable of and his longevity in the game is something to be really appreciated.”

“The time he will spend in the game, records are going to tumble. The fact that someone can be there from the age of 16 and still at the age of 37 perform brilliantly is something that I cherish more than anything else,” he said.

The West Indies player is of the opinion that Australian great Don Bradman, who ended his career with an incredible Test average of 99.96, and Tendulkar should not be compared as they played and flourished in different eras.

“He is our period’s Don Bradman. Forget the difference in averages with Bradman but whoever I have spoken to who have seen very old players in action, they believe that he [Bradman] would not have averaged 99 in today’s cricket.

“So I believe that Sachin is our period’s Bradman,” Lara, who visited Dubai for a jewellery brand endorsement, told