Sachin to endorse castrol

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India senior batsman Sachin Tendulkar has signed a two year deal with Castrol as their brand ambassador.

"I am really excited about this partnership with Castrol since they are one of the world's great brands and have the same passion for performance that I have on the field,"  Sachin said.

"Their oils are known for consistently delivering under extreme pressure situations, again something I am quite familiar with. I am also very passionate about motorsport with which Castrol has been associated for over a century. So to me, this partnership seems to be the perfect fit," he added.

Sachin joins an illustrious list of Castrol Brand Ambassadors who over the years have included legends such as Cristiano Ronaldo, David Beckham, Rahul Dravid and Adam Gilchrist.

Sachin will be the face of Castrol cricket initiatives that will revolve around the passion, innovation and technology that go behind delivering "Winning Performances" as well as promoting Castrol's leading brands like Castrol Power1, Activ and GTX.

Sachin will win world cup for India

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Kapil, India's only World Cup winning skipper, said that if not for injury, Tendulkar will be a great asset to the Indian team in the mega-event.

"I feel talking about Sachin (Tendulkar) is an insult to him. He is such an important personal not only for India but for the world cricket. His performance gives strength to the team. He brings in abundance of experience in the team," Kapil said during a promotional event for the 2011 World Cup here on Thursday.

"Sachin is one player who brings crowd on to the ground. People say it is his last World Cup but I don't believe in this. We might see him play the next World Cup also. I feel until and unless he wins the trophy, he won't go," added India's 1983 World Cup-winning captain.

Since making his debut way back in 1989, Tendulkar has so far featured in five World Cups for India but the trophy has eluded him on all occasions with the closest being a runners-up finish in the 2003 edition of the tournament in South Africa.

And with age not on Tendulkar's side, next year's mega-event in the sub-continent might be his last World Cup.

And legendary West Indian Sir Vivian Richards said that the World Cup trophy would be the fitting farewell to the iconic batsman.

"That (the World Cup trophy) would be the icing on the cake for the man (Tendulkar)," Richards said.

Read more at: http://cricket.ndtv.com/storypage.aspx?id=SPOEN20100162729&nid=71599&cp

Sachin nominated for laureus world sportsman award

India’s cricketing maestro Sachin Tendulkar is set to compete with the likes of FIFA’s world footballer of the year Lionel Messi, tennis sensation Rafael Nadal and newly crowned Formula One champion Sebastian Vettel for the 2011 Laureus World Sportsman award.

Tendulkar, who was recently named the ICC Player of the Year, will also compete with the likes of Sri Lanka’s spin king Muttiah Muralitharan and footballers like Diego Forlan and Andres Iniesta, who both had an outstanding World Cup representing their respective nations, for the individual award of sporting excellence.

Does Tendulkar merit the award ahead of his competition? I think so.

The man like a fine wine keeps getting better with age, and at the age of 37 is having one of his best years in his cricketing career, which has stretched a little over two decades.

Tendulkar has been in sublime form, scoring consistently well throughout the year. In February this year, he became the first cricketer to score a double century in an ODI, hitting an unbeaten 200 against South Africa.

He then went on to complete 14,000 runs in Test cricket later in the year and score his 49th Test century, surpassing his own records at both instances. And he achieved all this despite some people expecting him to hang up his boots and doubting his ability to carry on carrying Indian cricket on his shoulders like he has in the past, like he has been doing all these years.

Sachin modern bradman says lara

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Lara, himself a legendary left-handed batsman from the Caribbean, said what astonishes him the most about Tendulkar is his longevity.

“I don’t think there is any race. Both are great players", Lara said in a question comparing Sachin Tendulkar with Ricky Ponting. "Tendulkar has shown the world what he is capable of and his longevity in the game is something to be really appreciated.”

“The time he will spend in the game, records are going to tumble. The fact that someone can be there from the age of 16 and still at the age of 37 perform brilliantly is something that I cherish more than anything else,” he said.

The West Indies player is of the opinion that Australian great Don Bradman, who ended his career with an incredible Test average of 99.96, and Tendulkar should not be compared as they played and flourished in different eras.

“He is our period’s Don Bradman. Forget the difference in averages with Bradman but whoever I have spoken to who have seen very old players in action, they believe that he [Bradman] would not have averaged 99 in today’s cricket.

“So I believe that Sachin is our period’s Bradman,” Lara, who visited Dubai for a jewellery brand endorsement, told

Sachin tweets for 26/11 victims

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sachin_rt sachin tendulkar
...the many civilian heroes who went far beyond their call of duty n hv set an example for us to help each other in times of need. God bless

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sachin tendulkar
sachin_rt sachin tendulkar
26/11 - Thoughts n prayers for the victims n their families. Memory of the bravery of our police / defence forces n also ....

Sachin tourism ambassador for Maharashtra

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The state government has urged cricketer Sachin Tendulkar to be its tourism brand ambassador, with 2011 planned as “tourism year”. Tourism Minister Chhagan Bhujbal wrote to Tendulkar Wednesday, pointing out Amitabh Bachchan’s role for Gujarat, Aamir Khan’s for Indian Tourism Development Corporation and MS Dhoni’s for Jharkhand. Bhujbal said he met his party chief Sharad Pawar, president of the International Cricket Council, with a request to convince Tendulkar.

Sachin dance

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He challenged none other than King Khan to make Sachin dance and betted he will do anything for King Khan if he made it possible.

Shah Rukh took up the challenge and brought Sachin on the stage. An awfully embarrassed Sachin moved sideways, did a small cute jig until SRK rescued him and put him out of his misery. Apparently Sachin seldom attends parties or dances like his contemporaries. In the past Sreesant, Harbhajan, Yuvaraaj have tried to make him dance but in vain. But now Sehwag can gush about it taking credit.

All this and more! Sahara India Sports Awards 2010 will bring some of the most magical moments between sports stars and Bollywood. SISA felicitates the sports talent across the country and entertains as it brings the amalgamation of sports and Bollywood on television.

Dhoni interview on New Zealand Test series

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"I would say we have performed 60 per cent of what we are capable of in this particular Test match. It may be for whatever reason. About the first two Test matches, we could only play up to 40 percent of our potential," the Indian captain said at the post-match media conference today.

However, the skipper once again came in defence of an out-of-form Suresh Raina terming the player's bad patch as a result of being "mentally" exhausted having played a lot of cricket for last six months.

"Raina has been consistently playing for long period of time. Even I got a break during the tour of Zimbabwe but he also played there. Luckily, I have got a break of 10-15 days now which will help to freshen up and prepare for the South Africa series.

"But he hasn't got a break even in the first two matches of the New Zealand ODI series. There are times when it's more of a mental aspect than a physical one of not being 100 percent there," Dhoni said, while backing the talented Uttar Pradesh youngster who has only scored 26 runs in four innings.  

Sachin Tendulkar completing 21 years of international cricket…

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A star was born 21 years ago… His contribution to cricket has been unbelievable. The way he carries himself is exemplary… He is so humble after so many years. I feel honoured to play alongside him. His dedication is also tremendous…Even now he practices as if it is his first Test. There is a lot to learn from him. I wish him best of luck.

Sachin disappoints fans at Nagpur test

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"I apologise to the crowd," he smiled when asked how it felt to disappoint millions of fans who were anticipating Tendulkar's 50th Test ton. The iconic batsman was dismissed for 61.

"I am very happy to have got  Sachin's wicket. A few more would have been great," said the left-arm quick bowler.

Questioned on what exactly was the plan to get Tendulkar out, he said, "I wanted to bowl a quick delivery. It was a quick delivery and it produced the result."

McKay is still hopeful that New Zealand will be able to save the Test match if they can bat session by session.

"The pitch is still pretty flat but there's some turn on offer. Also it's keeping up and down at times. The first session will be very crucial and we have to take it from there on. Obviously we need to bat deep into the fifth day."

Sachin closes 50th test century at Nagpur test

Sachin Tendulkar's unbeaten 57 assumed special proportions for the momentousness of what it promised.

India's drive to take a significant lead on Day III is bound to get buried under the prospects of Tendulkar's 50th Test century and the master looked determined to get it. New Zealand tried to unsettle him with short-pitched deliveries but Tendulkar was unruffled, offering no shot, even if it meant taking the ball on his body.

Will sachin hit his 50th test century

The ground echoed with ‘Sachin’ chants, as the spectators who had turned up caught a glimpse of a fully geared-up Tendulkar, before a batting session on the practice pitch at the centre of the ground.

 

The main focus during the third Test at Nagpur will inevitably be on Tendulkar and whether he will eventually score his much-awaited 50th Test ton, on a ground where he has crossed three-figures in each of the two games played here previously.

Sachin and AR rahman wins lifetime achievement award

The Asian Awards not only celebrates the achievements of people involved in sports but also other fields of art. Present in the London auditorium along with Sachin Tendulkar were filmmaker Yash Chopra, music composer A R Rahman, business tycoon Vijay Mallya and singer Sonu Nigam from India. While Amitabh Bachchan won the Lifetime Achievement Award, the actor was not present in London to collect his award.